Duration: 9-12 months
By the end of this - City and Guilds flagship professional social media qualification - you will have a professional level, practical and theoretical knowledge of the use of social media for business.
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Description
The Diploma in Social Media for Business programme includes a good range of topics and provides the opportunity to gain the essential knowledge and skills needed to plan, implement and monitor effective digital marketing campaigns, to see how mobile marketing can be used for the business, examine how to use social media channels and tools appropriately and how to implement social and mobile into the marketing plan for the business.
By the end of this - City and Guilds’ flagship professional social media qualification - you will have a professional level, practical and theoretical knowledge of the use of social media for business. You will cover all the major social networks including Twitter, Facebook, LinkedIn and Pinterest and you will learn how the use of these can be linked to your website through a clear digital marketing strategy. You will learn about search engine, social media and mobile optimisation and how all of these can be used to benefit businesses.
Delivery and Assessment
This qualification is delivered online through a series of regular, live, online group webinars. These not only provide the opportunity to seek guidance directly from your course tutor but also offer the opportunity for group discussion and interaction. Whilst it is recommended that you attend the live online seminars, we appreciate that this is not always possible so these are recorded for viewing offline at a later date. There are 12 webinars delivered over a 9 month period.
To achieve the qualification, learners must complete the following units:
Principles of social media for business
Principles of keywords and optimisation
Social networking management for business
Collaborative technologies
Using digital and social media in marketing campaigns
Creating and optimising content for the web
Principles of mobile social media for business
Imaging
Units are delivered through a combination of online classes and E-learning modules.
The following E-learning modules are included and can be accessed flexibly by the learner in their own time:
Social Media Strategy
LinkedIn
Twitter
Facebook
Introduction to Google Website Tools
Introduction to SEO
Mobile social media
Create Images for business
Learn to Blog
Social Bookmarking
Create Video for Business
Prerequisites
Broadband connection,
Domain name and WordPress hosting
