Duration: 12-18 months
This City & Guilds accredited course covers the full spectrum of digital marketing from social media, websites, e-mail newsletters and content marketing within a marketing environment. -- PAYMENT TERMS AVAILABLE
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City & Guilds Diploma in Digital Marketing
The course provides comprehensive cover of digital marketing techniques including creating a digital marketing strategy (with customer audit) and marketing plan, designing and creating an optimised WordPress website, using e-mail newsletters and creating a range of digital content including videos, e-books, infographics, images, blogs, status updates as well as digital advertising and lead generation.
The course is taught over 18 months, using 18 webinars and 15 e-learning courses. It is assessed using a portfolio of evidence designed to capture practical creation of content, websites, etc. as well as establishing a sound knowledge base. Individual, personalised feedback is given on each assignment to ensure full understanding and practical use in a business environment.
Full support is included.
By the end of this City and Guilds Diploma in Digital Marketing – you will have a professional level, practical and theoretical knowledge of digital marketing one of the fastest growing employment sectors in the world. You will look at digital marketing techniques, theories and methods whilst exploring the relationship between websites, social media and marketing campaigns. You will cover all the major social networks including Twitter, Facebook, LinkedIn and Pinterest and you will learn how to put together effective digital marketing campaigns and strategies. Measuring the success of digital marketing campaigns is essential and you will learn how to use tools such as Google Analytics to measure key marketing metrics.
To achieve the qualification, learners must achieve the following units:
- Digital marketing metrics and analytics
- Principles of marketing and evaluation
- Understand the business environment
- Understand legal, regulatory and ethical requirements in sales and marketing
- Principles of social media within a business
- Principles of keywords and optimisation
- Using collaborative technologies
- Content management system website creation
- Principles of social media advertising and promotion
- Imaging software
- Develop own professionalism
- Content marketing
- E-mail marketing
- Produce copy for digital media communication
- Video software