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Introduction to search engine optimisation online course

Bds$ 195.00

The introduction to search engine optimisation online course will help you to identify relevant keywords and structure your website and content to present these in the best way.

Description

The introduction to search engine optimisation online course will help you to identify relevant keywords and structure your website and content to present these in the best way.

Learn about website design for SEO and how to go about building links to your web content to boost your search engine rankings. It is easy to harm your search engine rankings if you go about things the wrong way,?so start by learning the fundamentals of good search engine practice with this CPD accredited course.

The content is broken down into manageable learning objects:

Object 1 – Overview of SEO
  • What is Search Engine Optimisation?
  • Why is Search Engine Optimisation important?
  • Different search engines
  • Positive and negative factors
  • Focusing on Google
  • High level steps of Search Engine Optimisation
Object 2 – Keywords
  • What are keywords?
  • Identifying keywords or keyword phrases for a business
  • Checking the competitiveness of keywords
  • Checking how competitors are using keywords
  • Where to use keywords on a website
  • Tags / categories
  • Using keywords in blogs, videos and Social Media
  • The importance of Locations for Local search
  • Creating Google Locations
  • The importance of page load speeds and factors affecting page load speed
Object 3 – Link Building
  • What is link building?
  • Why is it important?
  • Link building on videos
  • How to build links
  • Checking site speed
  • Creating a Google My Business profile
  • Best practice for local businesses
  • Best practice using SEO
  • Summary of things to do
  • Summary of things to avoid

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Advantage Caribbean Institute