Are you seeking to gain a business advantage, develop your brand awareness, provide excellent customer service and keep up with your competitors? You should be looking to maximise Twitter?s potential. Our Twitter for Business online course is a comprehensive and practical?e-learning course, which is designed to teach you how to use Twitter as a marketing tool for your business.
You will set up an optimised Twitter profile and learn how to use lists to group people that you are following. You will also learn how to search for people to follow, what to say and what not to say and you will be introduced to scheduling tweets in Hootsuite ? a social media management tool.
The content is broken down into manageable learning objects:
- Learning Object 1: Twitter Basics – What, Why & Getting Started?? What is Twitter?, Why should you use Twitter?,?Setting up a Twitter profile, Writing a Tweet and Finding people to follow.
- Learning Object 2: Using Twitter in a Time Effective?Way?? Using Twitter lists, Why use a management tool?, Hootsuite basics – (Setting up, engaging, using lists, scheduling content.), Shortened links, Keywords, More Hootsuite functionality – (Listening, finding followers, searching, managing contacts), Hootsuite Apps, Using RSS feeds, Using the Hootlet, Hootsuite Mobile and Hootsuite Pro (bulk uploads and teams)
- Learning Object 3: Content and Measurement ? How to attract followers, Your audience on Twitter, How often to update Twitter, What are you going to say?,?Using Twitter for customer service, What not to say, How to measure success on Twitter and Other useful resources.
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